Pillsbury™ is the principal sponsor for Royal Challengers Bangalore. They recently organized a meet and greet function with some key players of the team. It was a triumphant event for the brand with key dignitaries from General Mills India and RCB’s players present there.
Sundeep Waghray, Head Retail Sales – General Mills India gave a motivating talk sharing with the audience the whats and hows of their massive success and stupendous outreach leaving the crowd in awe.
The event was organized to recognize the top performing distribution channel and retail partners of General Mills who were felicitated with awards by the Royal Challengers Bangalore players. Esteemed player Virat Kohli along with star players AB de Villiers, Parthiv Patel and Yuzvendra Chahal were present at the event and were seen interacting with the audience of Pillsbury™. These players also gifted a signed jersey to Pillsbury’s very own Doughboy, along with the Cookie Cake pack shot.
On this occasion, Mr. Salil Murthy, Managing Director – General Mills India and South East Asia said, “Sweets have always been an indispensable part of any celebration in India, and we at General Mills wish to add sweetness to India’s favourite T20 League via Pillsbury Cookie Cake. We are thrilled to have achieved this with the ever so popular team, Royal Challengers Bangalore. This association gives us an opportunity to reach consumers across demographics. RCB embodies perseverance and sustained excellence in everything they do, and our shared values are a perfect match as we expand our fast-growing presence into new regions.”
Earlier this year, Pillsbury™ Cookie Cake had announced their association with the much-loved T20 team, Royal Challengers Bangalore, and initiated an exciting, path-breaking ad campaign that enabled multiple Tier 1 and 2 cities to unanimously cheer for the team they love and a snack they adore.
Adding to this, Sanjeev Churiwala, Chairman of Royal Challengers Bangalore said, “We are so glad to have Pillsbury™ on board with us as our principal sponsor, they have been with us in this journey of ups-and-downs. We saw great team spirit on and off field and hope to continue with this growth and achieve great heights.”