India’s leading bicycle brand from the stable of TI Cycles of India, Hercules has on-boarded Rishabh Pant, the rising Indian wicketkeeper and vibrant left-handed batsman, as their brand ambassador to promote the cycling culture amongst urban teenagers of the country.
The association of Hercules and Rishabh Pant will help to shape the perspective towards cycling and outdoor adventure for the urban youth of the country who idolize cricket and sports.
Commenting on the association, Mr K K Paul, President, TI Cycles of India, said, “We are thrilled to have Mr Rishabh Pant as our brand ambassador for our Hercules brand that celebrates the spirit of the adventure in our country. Hercules has always been a choice for young boys who wish to discover their spirit of adventure and exploring with friends through cycling. In a similar manner, Rishabh Pant, as an athlete has influenced teenage boys to pursue their goals with passion and determination. With this association, we are on a journey to support that inspiration to pursue their dreams and achieve their goals, relentlessly.”
“Bicycles were such an integral part of my childhood and I have many fond memories associated with it. I used one to get to school and then to cricket practise, and it was always something that gave me a sense of freedom. All these years later, it still has relevance in my life as a sportsperson and is such an important tool for fitness and adventure. I am excited about this partnership with Hercules, which as a brand, has been such an important part in the lives of young boys over the years. I personally believe that cycling is one of the best ways to bring out the adventure in you and spend more time being active outdoors, hence, I am eager to contribute in my way to educate and encourage our young boys towards adventure through Hercules.” says Rishabh Pant.