Roca zooms focus on Kerala; launches first Display studio for Roca & Parryware!
On the auspicious occasion of Onam, Roca Bathroom Products Pvt Ltd, India’s leading manufacturer of bathroom products launched India’s first Roca and Parryware Display Studio in Kochi. With this move, the company reinforces its focus on the Kerala market. Catering to discerning customers, the display studio brings together a unique combination of advanced bathroom solutions by two leading brands of the group including global bathroom major Roca and India’s most trusted brand Parryware.
Mr. KE Ranganathan, Managing Director, Roca Bathroom Products inaugurated Roca-Parryware Display studio in the presence of renowned architects, developers and trade associates. Spread across 4000 sq. feet, the beautifully designed studio is a hub of innovative bathroom concepts to take inspiration from. The studio is a one stop shop with complete bathroom offerings on showcase from both brands, highlighting their strengths – design, comfort, functionality, and energy and water saving properties. Live demo stations for many a products are on exhibit for the customer to get a first-hand touch and feel.
Technology takes centre stage at the studio with an array of smart toilets and innovations such as W+W, rimless technology and the all new fineceramic from Roca. A step beyond the conventionally basic colors available in the market, Parryware Color Story is on exhibit with model bathrooms and explores an array of fresh hues that will alleviate the bathroom experience.
On the occasion, Mr. KE Ranganathan, Managing Director, Roca Bathroom Products Pvt Ltd said, “Southern India tops our priority list and we are delighted to launch our first Roca – Parryware display studio amidst the biggest festival celebrations in Kerala. The market offers tremendous growth potential with growing exposure of natives to the western world and appreciation for advanced bathroom solutions. With this endeavour, we bring together two power brands offering the best of technology, design innovations and varied range at different price points. The display studio in addition to allowing direct contact with end users, aims to be a meeting point with key specifiers, architects and designers. It allows for enhanced user experience and highlights differential value proposition of each product.”
In India, Roca Bathroom Products Pvt Ltd consists of 6 brands, Armani Roca, Laufen, Roca, Johnson Suisse, Parryware and John Pedder under its umbrella – each offering a unique bathroom range and catering to different segments of the society.