Ruder Finn India launches a new-age communication consultancy, RF Thunder. Wholly owned by the Ruder Finn Group, the consultancy will bring together ‘The Art and Science of Engagement’.
In order to help shape perceptions and influence public opinion, RF Thunder will be integrating design, digital, and advocacy services by creating relevant experiences in this fast-ever-changing environment that we operate in. The new offering will offer execution capabilities and strategic counsel in the areas of Government Affairs & Public Policy, Reputation Management, Crisis & Issues Management, Digital & Social Media Marketing & Brand Consulting.
Speaking on the launch of the RF Thunder in India, Kathy Bloomgarden, CEO, Ruder Finn Inc. said, “As we continue to enhance our ‘What’s Next’ vision at Ruder Finn, we are excited to announce the launch of RF Thunder in India. It brings together a set of communications capabilities that drives Ruder Finn’s future thinking through a focus on digital conversations and engagements. RF Thunder represents a significant addition to the Ruder Finn global skill set, and we are enthused to be able to offer these services to our clients.”
Ruder Finn also announced the appointment of Suvir Paul, as Executive Vice President, to lead RF Thunder in India along with being partnered by Head of Digital, Proteek Dey. To create data-driven campaigns and fact-based communication, Suvir Paul comes with an astute understanding of using public opinion research and insights, that allow for meaningful results and outcomes, aligned to the objectives of the campaign. In this journey, Proteek Dey will be responsible for creating a digital hub that will integrate traditional Public Relations with Technology Development and Digital Marketing across earned, owned, shared, and paid platforms.
Leading Ruder Finn’s Group operations, Managing Director, Atul Sharma added, “I am extremely happy to partner with great leaders who will bring alive the RF Thunder proposition in India. With data science and public opinion research, informing all aspects of ideation, it will broaden our existing offerings and acquisition of newer clients, by focusing on ‘what’s next’ in communication and engagement. We are looking forward to offer these new-age services across Ruder Finn group of companies in India”