Latest News Advertising, Brand, Television, Radio, Digital-Marketing

Type to search

Brand

Samsung Pledges USD 5 Million to India’s Fight Against Covid-19

Share

Samsung pledges USD 5 million (INR 37 Crores) as a contribution to India’s fight against the ongoing surge of COVID-19. The brand is providing donations to the state and the central governments to boost the healthcare sector with essential medical equipment for hospitals, as part of its citizenship initiatives.

The decisions have been taken by Samsung after consulting various stakeholders in India and assessing the immediate needs of local administrations. It will donate the sum of USD 3 million to the Centre and the states of Tamil Nadu and Uttar Pradesh. And, the brand will be providing medical supplies, including 100 Oxygen Concentrators, 3,000 Oxygen Cylinders, and one million LDS syringes worth USD 2 million. These amounts will be offered to the two states.

LDS or Low Dead Space syringes minimize the amount of drug left in the device after injection, optimizing vaccine usage. The current existing products have a large amount of the vaccine remaining in the syringe after use. The technology has demonstrated up to 20% greater efficiency and if existing syringes were to deliver one million doses, LDS syringes could deliver 1.2 million doses with the same amount of vaccine. Samsung has helped the manufacturer of these syringes increase production capacity.

As a part of the people initiative, the brand pledges vaccination costs for over 50,000 eligible employees and beneficiaries in the country. This is done with an aim of safeguarding their lives, as vaccine doses become available. The employees include all Samsung Experience Consultants, who work at electronics retail stores across the country.

In April 2020, Samsung had contributed INR 20 crore to India’s fight against the pandemic. This donation included a donation to support the local administration in Noida and also to the Central government. In Noida, the Company had provided hospitals with medical equipment required in the preventive drive against the pandemic such as thousands of Preventive Masks and Personal Preventive Equipment (PPE) kits.

Tags:

You Might also Like

Leave a Comment

Your email address will not be published. Required fields are marked *

seven + 4 =