adidas has teamed up with female athletes from around the world to deliver Pure BOOST X, a running shoe created for women, by women. In the history of running, the first ever-female focused running shoe makes a debut globally with Pure BOOST X by adidas, which has been specifically designed crafted and validated for women. The shoe was unveiled today in Bangalore by Sania Mirza among running women enthusiasts.
With insights from female athletes every step of the way, Pure BOOST X provides the best fit, feel and transition with energized cushioning through boost. Based on years of testing and research with women everywhere, adidas has created a sleek, form fitting running shoe built to meet the relentless energy of their active lifestyle. While most running shoes are adaptations of male shoes Pure BOOST X was designed with only the female athlete in mind resulting in a high performance meets high fashion running shoe for women.
At the launch, for fully adaptable running experience the women running & fitness enthusiasts present at the launch were also given an opportunity to train for running.
adidas PureBOOST X will be available on www.adidas.com/PureBOOSTX and in stores at the Price of Rs. 9,999/-.
Join the adidas Energy running movement by following @adidasrunning on Twitter and Instagram using #PureBOOSTX.
