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Saregama Carvaan Premium Launch. Consumer Wins

MediaInfoline September 18, 2018
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Saregama has now released its new Premium Variant of Carvaan in time for the festival season. All the new features of Carvaan Premium are based on consumer feedback collected over the last few months. The most notable addition is a companion App (iOS and Android) that allows users to choose the song they want to hear or create their own playlist on Carvaan’s premium variant. This fulfils one of the long standing consumer demands of choosing the songs they want to listen.
The other big consumer feedback was to have stations based on heroes and heroines on which the song was picturised. Carvaan’s premium variant now offers 50+ new stations dedicated to artistes like Dilip Kumar, Amitabh Bachchan, Sharmila Tagore, Rishi Kapoor etc. This is in addition to the existing 80+ stations dedicated to the singers, lyricists and music composers. Like in the flagship Carvaan, each of the stations can be selected by turning a jog-dial. So literally, with a simple turn of a knob, one can switch from Kishore Kumar classics, to Raj Kapoor’s evergreen hits to Mumtaz’s pulsating dance numbers. Carvaan Premium’s music collection also includes the entire Ameen Sayani’s Geetmala countdown collection spanning 50 years.
Carvaan Premium now has an additional benefit of AM Radio besides FM Radio. This is basis feedback received from our consumers staying in non FM cities who want Carvaan to double up as a home radio. In addition to the USB drive feature, Carvaan Premium comes with Aux-In port allowing one to plug in their portable music devices or laptops or mobile phones giving them the independence to hear all their favorite songs wherever they are stored. Carvaan Premium works on a rechargeable battery that lasts up to 5 hours. The product is backed by an all India service network, providing 1-year doorstep warranty support.
Vikram Mehra, Managing director of Saregama India says, “We believe that consumer knows the best. Over the last 12 months of Carvaan, we have collected feedback from hundreds of customers. This has been the basis of Carvaan’s Premium variant. We believe Carvaan and its premium variant will be the hottest gifts this Diwali.”
Carvaan Premium available in a Royal blue colour at a price point of Rs.7390. The existing base variant of Carvaan continues to be available in the market at 5990 / 6390.

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