Senco Gold & Diamonds enters into Phygital Gold business; launches its own online gold transaction platform ‘DG Gold’

Senco Gold & Diamonds forays into Phygital Gold business

Senco Gold & Diamonds, one of India’s largest jewellery retail chains announced its foray into the Phygital Gold business with the launch of its own online gold transaction platform named DG Gold.

Gold has always been regarded as the most trusted investment instrument across generations in India. With the growing consumer preference towards the use of technology, DG Gold by Senco Gold & Diamonds is the most reliable and transparent option for investing in 24K Gold of 995 Purity.

Consumers with a valid PAN Card/Form 61 and a Bank Account in their name are eligible for a DG Gold transaction.  They can start their online gold savings journey with a purchase value of as low as Rs 250. The DG Gold platform gives consumers the flexibility to convert their online gold purchase into physical gold in the form of jewellery at 116+ retail outlets of Senco Gold & Diamonds across India, at the time of redemption. Consumers can also sell the gold online on the DG Gold portal/website as per the prevailing rates from anywhere, anytime.

Speaking on the occasion, Mr. Suvankar Sen, CEO, Senco Gold and Diamonds said, “We at Senco Gold & Diamonds are proud to introduce an online gold transaction system to our esteemed consumers through our own platform DG Gold- The new platform gives our consumers the flexibility to create value and wealth which is secure and simple.” 

DG Gold provides right pricing with guaranteed purity. Purchased gold will be stored securely with a reputed Custodian with 100% insurance coverage, managed by a recognized Trustee. Customers can purchase and enjoy this hassle-free gold transaction from and redeem at any time at any of the Senco Gold stores across India.

Senco Gold & Diamonds, founded in the year 1938 by late Sri MC Sen is one of the oldest jewellery organizations in India. Headquartered in Kolkata, Senco Gold & Diamonds has more than 100 stores across India and is the largest jewellery retail chain from Eastern India. Senco Gold & Diamonds has an array of products on offer for every occasion, with more than 10,000 new designs being developed every year. Everlite and Gossip are two popular subbrands from Senco Gold and Diamonds. Everlite offers lite weight jewellery in Gold and Diamonds and Gossip is a lifestyle brand offering unparalleled Silver and costume jewellery collections. Senco Gold & Diamonds exports to countries like USA, UK, Singapore and Middle East.

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