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Shahid and Mira Kapoor invest in Indian yoga and wellness startup SARVA

MediaInfoline June 12, 2019
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Bollywood heartthrob and fitness icon Shahid Kapoor, and his wellness enthusiast wife, Mira Kapoor, are the latest megawatt names to invest in SARVA, the Indian yoga and wellness startup that’s making headlines for its hallowed list of backers. Shahid and Mira join Jennifer Lopez and Alex Rodriguez to make yoga-based wellness a part of the modern lifestyle, to combat global epidemics like stress, anxiety, depression, sleeplessness, and obesity. The illustrious list of global investors boasts of names like Malaika Arora, Zumba®, David Giampaolo (Chairman of the company and Chief Executive Pi Capital), Mark Mastrov (Founder, 24 Hour Fitness Worldwide, Inc.), Bill Roedy (Former Chairman & CEO, MTV Networks Int’l), amongst others.

Talking about his investment in SARVA, Shahid Kapoor said, “My personal journey with fitness andwellness began over 2 decades ago when I was a fresh-faced teenager. Over the years, I’ve witnessed the

benefits of fitness and holistic living first-hand so when I met Sarvesh, we could instantly connect tohis vision for SARVA. Today, stress, anxiety, depression, sleeplessness, and obesity are real challengesthat so many individuals are grappling with. Through SARVA, Mira and I want to actively work towardsimproving the quality of life of people who need an intervention.”

Talking about her foray into the world of investment, the beautiful and charming Mira Kapoor said, “I have always believed in conscious living through food, lifestyle and wellness. Whether it’s being mindful about what one eats, the kind of exercise the body needs through the different phases in one’s life, or the thoughts we manifest, the mind-body-soul connection is key.For the last few years, I’d been toying with the idea ofbacking ideas and ventures which I felt strongly passionate about. With Sarvesh, what started as acasual meet-up, orchestrated through a dear friend, quickly turned into a conversation of how we couldjointly spread the message of yoga-based wellness to everybody. Goes without saying, Sarvesh’s inherentpassion for this movement and commitment to making a difference was responsible for getting Shahidand me on-board. We believe SARVA will take yoga to the next level and this is our contribution to thedream of helping everybody lead a healthier life!”

Commenting on this crucial development, Sarvesh Shashi, CEO and Co-Founder, SARVA, said, “Wewelcome both Shahid and Mira to our extended SARVA family. A wellness ecosystem built on theauthentic foundations of Yoga, SARVA is uniquely placed to drive a cultural change in making yoga-basedwellness a part of modern lifestyle. At SARVA, each of us lives by the principle of ‘More life per breath’and we want to induct more individuals into our community of mindful and holistic wellness, especiallythe 600 million people in India living under the age group of 35. Shahid and Mira’s support is a testamentof their faith in our vision and this association will help us take SARVA to the next phase of growth.”

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