Share your eyewear choices with Lenskart’s new ‘How do I Look’ feature
India’s leading eyewear company – Lenskart.com, unveiled its brand new campaign “How do I Look” with Katrina Kaif. Capturing the quintessence of sharing looks with the desired eyeglasses and gathering opinions, the new commercial is an eccentric take on the online shopping experience which is fast becoming a widespread phenomenon in India.
The TVC showcases how Lenskart’s popular ‘3D Try On’ service lets users try different designs live on the phone and simultaneously share pictures on social media to get an instant opinion through the comments and likes. This patented virtual try on technology attracts 10,000 trials every day.
Commenting on the new campaign launch, Peyush Bansal, Founder and CEO, Lenskart.com said, “We are extremely thrilled to unveil the new TVC with Katrina who naturally fits our brand proposition of ‘Addictive Playfulness’. The ‘How do I look’ campaign is a fun and quirky spin on taking the glasses shopping experience with Lenskart.com directly to the social media platform and get an instant opinion through the comments and likes to help consumers make the best decision at their fingertips. He further added: “Our focus is to use technology to take eyewear buying to the next level.
On the launch, brand ambassador, Katrina Kaif stated: “I am delighted to be associated with India’s most loved eyewear brand Lenskart. I deeply admire their quality of reinventing themselves in a product parity market to remain relevant and appealing to a larger set of audiences. The new film seamlessly showcases the “How do I Look” feature that ensures consumers get views of friends and family. I hope the consumers will have as much fun using the new feature as we had making it.”
The film shows Katrina introducing the new feature donning a new pair of glasses each time, seeking an opinion on her choice of spectacles. The narrative makes for an exciting treatment wherein Katrina’s virtual experience is interpreted in a surreal manner which takes her to a new place each time she tries a new pair of spectacles and shares the picture across her social media platforms. The people interacting with her in these spaces are the individuals who are actually looking at her photo and commenting on her spectacles to personally get a word on her choice.
Link to TVC – https://www.youtube.com/watch?v=-kjmMBfqEW0
Creative Agency: Enormous
Production Agency: Chrome Pictures
Director: Hemant Bhandari