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Snap Inc. launched its New Entertainment Platform – Spotlight in India

Madhushree Chakrabarty March 17, 2021

Snap Inc. announced its new entertainment platform, Spotlight for its user-generated content within Snapchat. The entertainment platform has seen more than 100 million users in January is now live in India, Brazil, and Mexico. Spotlight surfaces the most entertaining snaps from the Snapchat community. It has all of these in one place and is tailored over the time-based preferences and favorites of each Snapchatter.

Snapchatters are the most creative and expressive mobile storytellers in the world. And, Spotlight gives the opportunity to share the Snapchat community’s creations broadly and reaching a larger audience in a new way. There are more than 5 million Snaps created each day.

While living up to Snap’s values, the entertainment platform is designed to entertain the Snapchat community’s well-being as a top priority. The content is moderated and doesn’t allow for public comments. Snaps submitted to the platform should strictly follow Snap’s content guidelines to receive the distribution. 

Snapchat’s day program worth one million dollars will be available in India. The program will be rewarding and celebrating the creativity of the local Indian Snapchatters and their offerings. This will also give a chance for creators to earn a share of a $1M USD daily fund. The Snapchatters must be older than 16 years and where parental consent to earn, wherever applicable. Check out details in our Terms

Apart from India, the entertainment platform is currently available in Mexico and Brazil, having already launched in 11 countries including New Zealand, Germany, the UK, Canada, the US, Sweden, France, Denmark, Australia, Ireland, and Norway.

Watch the brand video here.

Snap Inc. is a camera company that believes in reinventing the camera representing the greatest of opportunities for improving the ways people communicate and live. The company will be contributing to the progression of human beings by empowering people to express themselves and live in the moment.


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