SOCIAL café has launched its Friendships Day campaign, #SOCIALReunion, encouraging people to revive old connections and create new memories. The campaign includes activities, exclusive offers, and a retro-themed party at SOCIAL outlets across India.

SOCIAL’s #SOCIALReunion Campaign: Igniting the Spark of True Friendship

In an increasingly digital world, where true connections can sometimes be overshadowed by social media posts, Friendship Day had slowly lost its allure. However, SOCIAL, the beloved neighborhood café, has come up with a brilliant campaign to reignite the lost spark of true friendships. Their #SOCIALReunion campaign encourages people to revive old plans with friends and create new memories, reminding us of the power of friendship and the beauty of old connections.

SOCIAL outlets all over are celebrating Friendship Day with a host of activities that evoke a sense of nostalgia and camaraderie. From heartfelt postcards placed within dedicated Friendship Day zones, to embracing the spirit of OG friendships with slam books and friendship bands, SOCIAL is reminding us of the joy of reminiscing about childhood memories.

What sets this campaign apart is the emphasis on community engagement. Flagship outlets in six cities are hosting a day filled with engaging activities on Friendship Day. It’s a beautiful way for people to come together, celebrate their connections, and make new friends.

To amplify the spirit of friendship, larger groups visiting any SOCIAL outlet across India on Friendship Day will be treated with exclusive offers. This encourages people to gather their old gang and relish in the nostalgia while creating new memories.

The highlight of the campaign is the #SOCIALReunion bash in the evening, where SOCIAL outlets transform into stylish retro-themed parties. With neon lights and disco themes, guests are invited to groove to the music, immerse themselves in vibrant energy, and have a blast as they are transported back in time. This retro party truly captures the essence of SOCIAL – bringing people together and creating memorable experiences.

The campaign also includes a touching brand film that takes viewers on a fun journey through various aspects of friendship. From reuniting with childhood friends to meaningful conversations with friendly bartenders, the film beautifully portrays the magic of real friendships and encourages viewers to cherish and act upon their own relationships.

Divya Aggarwal, Chief Growth Officer at Impresario Entertainment & Hospitality Private Limited, expressed their sincere belief in the importance of real connections that go beyond the digital realm. With #SOCIALReunion, they aim to inspire people to relive their best memories, reconnect with old friends, and act upon unfinished plans. This campaign is an invitation to come together and celebrate those genuine connections that bring joy and fulfillment to our lives.

SOCIAL’s #SOCIALReunion campaign is a refreshing reminder that true friendships hold a special place in our hearts. In a world where digital interactions dominate, it’s heartwarming to see a brand actively support and encourage real connections. This campaign not only celebrates Friendship Day but also redefines how we view and prioritize our relationships. So, let’s seize the opportunity, gather our friends, and make this year’s Friendship Day a truly unforgettable one at SOCIAL.

SOCIAL creates nostalgia through its latest campaign #SOCIALReunion

With Friendship Day on the horizon, everyone’s favorite neighborhood café, SOCIAL, has launched its Friendships Day campaign, #SOCIALReunion, encouraging people to revive the plans with their friends that could have been. Inspired by the power of friendship, the beauty of old connections and an opportunity to pave the way for new ones – the campaign is an invitation to reminisce about heart-warming memories and create new ones.

SOCIAL outlets all over are celebrating Friendship Day this Sunday through a host of activities:

• All SOCIAL outlets have postcards placed within a dedicated Friendship Day zone, encouraging guests to write a heartfelt message for their friends to cherish those childhood memories.
• From the good old slam books to friendship bands, #SOCIALReunion joyfully embraces the spirit of OG friendships across all outlets.
• Flagship outlets in 6 cities – including Khar SOCIAL, FC Road SOCIAL, Ring Road SOCIAL, Saket SOCIAL, Church Street SOCIAL, and Sector 7 SOCIAL – are hosting a day packed with engaging community activities on Sunday, August 6th, starting at 12 noon.
• To amplify the spirit of friendship, large groups visiting any SOCIAL outlet across India will be treated with exclusive offers on Sunday, August 6th for their gang.
• All of this culminates the evening into the #SOCIALReunion bash turning favourite SOCIAL outlets into a stylish retro-themed party, for guests to rejoice in true SOCIAL fashion. With neon lights and disco themes, the retro party is sure to entice SOCIALites into a night of groovy dancing, vibrant energy, and nostalgic fun taking them back in time!
• At the core of this extraordinary campaign is a touching brand film that takes viewers on a fun journey. Reuniting with childhood friends to bathroom pep talks to friendly bartenders who remember their frequent customer’s favourite drink, the film artfully portrays the magic of real friendships.

Divya Aggarwal, Chief Growth Officer at Impresario Entertainment & Hospitality Private Limited said “Friendship Day had slowly lost its allure, turning into a mere social media posts and losing its touch as compared to Halloween or Valentine’s Day. With #SOCIALReunion, our goal is to reignite this lost spark of true friendship. We are inviting you to relive those best memories and encourage you to act on those unfinished plans at a SOCIAL near you. Gather your old gang, feel the nostalgia, and create new memories. We truly believe in the bonds that go beyond the digital realm, and we’ve always been at the centre of some of the best experiences people have. This Sunday, it’s time to come together and celebrate those connections.”

The #SOCIALReunion film is now live across the brand’s social media handles, extending an irresistible invitation for people to step in and relive those cheeky memories of friendship.