Since its launch in 2017, Sony BBC Earth has paved way for world-class content in the factual entertainment category. Imparting knowledge and inspiring its viewers with insightful storytelling and pathbreaking shows, the channel has completed its 5-year milestone. Celebrating this landmark in its special way, Sony BBC Earth launched a 360-degree campaign titled ‘Make every moment meaningful’ and a wide range of activities under it.
As a part of the campaign, the channel launched a user-generated contest titled #5YearsOfLife on Instagram giving people a chance to share how they have added meaning to someone’s life via reels using the brand audio. Taking the excitement, a notch higher, an innovative Instagram filter was for an immersive experience. Built using augmented reality, the filter works when users point their camera towards the Sony BBC Earth logo (on-air, web, print, and outdoor) and their screens come alive with animated animal figures. The channel also introduced a property ‘5 Years 5 Mega Shows’ giving viewers a chance to vote for their favourite movies. The property will air every Saturday at 8:00 PM, 12th March onwards.
Sony BBC Earth is home to some of the biggest titles such as Planet Earth, Dynasties, Blue Planet 2, Serengeti, and many more iconic series. It has a diverse content library with genres ranging from Nature and Wildlife, Science, Adventure and Exploration, Engineering and Manufacturing, Fishing, People and culture, Health and Fitness, India and Space, making the brand relatable for everyone. The brand has also created multiple platforms that engage with nature lovers and quench their thirst to know more. Their school-connect program ‘Feel alive hours’ fuels curiosity and passion about the planet via educational sessions and ‘Young Earth Champions’ encourages students to share their innovative ideas for sustainable living. Earth Champions recognizes people doing exceptional work in the field of sustainability and brings forth their stories to inspire others.
Featuring some of the extraordinary storytellers like Sir David Attenborough – The Godfather of Natural History and other well-known BBC Earth personalities like Steve Backshall, Sony BBC Earth is all set to leave its mark in the country’s infotainment sector and continue to add meaning to your life.
Tushar Shah, ‘Chief Marketing Officer & Business Head – English Cluster & Sony AATH, Sony Pictures Networks’, said, “Guided by our consumer understanding and insights, we wanted to create a brand which when coupled with our core values would be a breakthrough in the factual entertainment space. As we complete five years of Sony BBC Earth, we are happy to see our vision come to life. With the strengths of both its partners, including top-notch content, esteemed brand equity, and distribution genius, the channel has always added meaning to the life of its viewers. We hope to continue entertaining the audiences and add meaning to every moment they spend with us.”
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