Latest News Advertising, Brand, Television, Radio, Digital-Marketing

Type to search

Brand

Sony Entertainment Television acquires rights to the format – India’s Got Talent

Share

A format that has been successfully bringing pure talent to the fore, where flying solo or performing in a group is welcomed irrespective of social status or gender and that reiterates that ‘age’ is just a number, and that reiterates that ‘age’ is just a number. That format is popularly known as India’s Got Talent. The show is the Indian adaptation of the international format titled “Got Talent” that is created and owned by Syco and Fremantle, has been acquired by the unmatched broadcast leader when it comes to non-fiction talent-led reality shows, Sony Entertainment Television.

Since the airing of America’s Got Talent in 2006, the format has been successfully adapted in over 70 countries. With an esteemed panel of jury shortlisting the thousands of hopeful aspirants from across the country followed by the viewers choosing the final winner, the format gives a platform to many to showcase their talent, thereby opening a gateway to worldwide opportunities.

Ashish Golwalkar, Head – Content, Sony Entertainment Television & Digital Business, said, “India’s Got Talent as a format holds great potential, and Sony Entertainment Television’s stronghold in the non-fiction talent-led reality show formats gives us yet another opportunity to resonate with the audience. Having acquired the rights from Fremantle, we are gearing up for an exciting new season of India’s Got Talent and we look forward to showcasing the best talent in our country.”

Aradhana Bhola, MD, Fremantle, India, said, “Got Talent holds the Guinness World Record for the Most Successful Reality Format in television history. At Fremantle, we are delighted to be partnering with Sony Entertainment Television on yet another of our successful formats, India’s Got Talent. With its inherent diversity and inclusivity, the show is a true and unique representation of the talent of the people of India. It is our sincere hope that the forthcoming season will continue to offer irresistible entertainment to the audience who have given it so much love through the years.”

Tags:

You Might also Like

Leave a Comment

Your email address will not be published. Required fields are marked *

nine + twenty =