With people’s attitude towards health and fitness undergoing a significant change since Covid, Slovic has carved out a space for itself in the fast-growing sports & fitness category, and that too, in a relatively short span of time.
Slovic has announced actor Vindu Dara Singh as the face of the brand for its wider fitness and sports consumer products like resistance bands, tubes, pushup boards, and others. It aims to grow awareness and help people understand the need for a healthy and fit lifestyle.
The brand got acquired in September’21 by Powerhouse91, a fast-growing E-commerce aggregator, and has grown multiple folds since then. Slovic is confident of achieving 8x growth by March’23 and is set out to make Slovic a leading sports & fitness brand in India and globally.
Commenting on the collaboration, Co-founder of Powerhouse91, Aqib Mohammed said, “We are excited to partner with Vindu Dara Singh – an Indian icon whose values for fitness align with our brand’s objective. We are in the process of expanding Slovic’s product range with multiple new launches. We are determined to diversify and create more innovative consumer products for India and global markets”
Slovic is estimated to have significant growth in the next few years through Powerhouse91’s optimizations across marketing, supply chain, and operations combined with significant growth capital. The founding team of Powerhouse91 has more than 30 years in E-commerce and is backed by leading investors -Titan Capital and Crossbeam Ventures. Powerhouse91 intends to acquire, innovate and expand its portfolio with compatible brands with significant potential to grow.