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Stanley Black & Decker Launches STANLEY Earth

MediaInfoline May 20, 2019
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Stanley Black & Decker has launched STANLEY Earth™ in India, the company’s new brand for purpose-driven product technologies that innovate for social good. With this launch, the company aims to leverage its core technology expertise and broad partnership network to create solutions that address unmet societal needs including critical sustainable development challenges such as water, energy, and climate.

Aligned with the solar agricultural revolution underway in India, STANLEY Earth’s first product is NADI™, an eco-friendly, efficient solar-powered brushless DC water pump that facilitates reliable irrigation for agricultural applications for farmers across the country. NADI™, which means “river”, uses STANLEY’s highly efficient brushless direct current (BLDC) motor technology to drive the pump along with solar panels that power the entire system.

Commenting on the launch of STANLEY Earth in India, Jim Loree, President and CEO, Stanley Black & Decker said, “The world around us is facing a growing number of increasingly critical societal issues today. As a company which makes products and services that help create and shape our world, we have an obligation to leverage our resources and expertise to create new solutions to address these very challenges. Our new brand STANLEY Earth is a reflection of our commitment to ‘Innovating with Purpose,’ a core pillar of our CSR Strategy and 22/22 Vision.”

“The launch of products like these will play a key role in helping our company create positive change and get us closer to achieving our goal of enhancing the lives of 500 million people. We want to be reckoned as a force for good in alignment with our purpose, for those who make the world,” Loree added.

NADI™ offers a sustainable alternative to the 25 million inefficient diesel and alternating current (AC) pumps currently used for agriculture, which draw almost 20% of the electricity generated in the country and pose a huge environmental pollution challenge. The smart pump has an intelligent controller that enables micro-irrigation. It incorporates an IOT-based agricultural platform complete with sensors that connect to the cloud and mobile networks, providing real-time data on the pump health along with key environmental metrics. This will enable farmers to efficiently monitor pump performance and conduct preventive maintenance as needed.

“Nearly two years ago, we set out on a mission to deliver a self-sustaining irrigation solution that can provide millions of farmers in India, a solution to one of their key challenges – reliable and consistent access to clean water,” said Ramana Gogula Vice President of Clean Technology Innovation at Stanley Black & Decker.

He went on to add, “Through the innovation of our STANLEY Earth’s team and collaboration with key partners, we have delivered an affordable solution that can help transform not only the lives of farmers in India, but also the lives of farmers in any part of the world that face water scarcity. NADI™ embodies the mission of STANLEY Earth, but it is the first of many products to come – we’re excited about the difference we can make.”

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