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‘Start Karke Dekho’, Upstox’s IPL campaign to encourage investing


To promote better financial participation in the country, Upstox (also known as RKSV Securities India Pvt Ltd), one of India’s largest investment platforms, launched its Indian Premier League campaign ‘Start Karke Dekho.’

The campaign states to take the first step into the investment and trading journey. The follow-up steps are much easier than the start. With Upstox, investing is extremely simple and effortless. ‘Start Karke Dekho’ captures insights from everyday situations through a series of videos. The videos, show Investing through Upstox is easier and more engaging than touching your own toe or taking an escalator. The campaign’s underlying objective is to create financial awareness and foster an investment culture across the country.

Mr. Ravi Kumar, Co-founder & CEO, Upstox said, “We believe that there’s a lot to be done in terms of fostering a culture of investment in the country. The most important aspect of the campaign is that it gives first-time users confidence to start their investment journey. At Upstox, we want to refresh the way investing is done in India, just like IPL has reinvented cricket as a sport in India. We believe that our campaign ‘Start Karke Dekho’ will create a significant impact on the millions of young people who want to manage their funds better.”

‘Start Karke Dekho’ campaigns through commercials across television, OTT, digital, and social media platforms. The variety of platforms used are to target customers from all tires of cities. The commercial will run till the end of the IPL 2021.

Upstox is the first broking firm that has partnered with IPL since the cricket league was launched in 2008. The company currently has close to 3 million customers and aims to reach users deep within the country. Its vision is to make financial investing easy, equitable, and affordable to all so that everyone can do more with their money.

Take a sneak peek into one of the ‘Start Karke Dekho’ commercials.


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