MyGlamm, India’s fastest growing DTC beauty and personal care brand launches its first-ever national TVC around the message Tell MyGlamm What You Want featuring the newly appointed brand ambassador and investor Shraddha Kapoor.
The campaign highlights the importance of getting women to actively participate in the creation of products that address specific beauty needs that they have. The television commercial establishes a very simple fact that women like to be heard through a fun play on MyGlamm being the best listener for women. This represents a manifestation of the core campaign message – ‘Tell MyGlamm What You Want’.
Commenting on the campaign, Apratim Majumder, CMO, MyGlamm says “I am super excited about this campaign. This gives us an opportunity to take our platform to more people and positively impact, in a small way, their beauty journey. In a world that is getting polarised by the day, we want to tell our story of inclusiveness and hope to inspire people to tell their stories.”
Actor Shraddha Kapoor commented, “I’m really excited to be a part of MyGlamm’s first-ever TVC. I deeply resonate with the philosophy of the brand and their unique approach towards creating products women ask for that is reflected in this campaign. Through MyGlamm I hope to understand and fulfill the beauty needs of my fans and followers.”
Abhijit Avasthi, Co-founder of Sideways added- “MyGlamm is an amazing example of what technology and data can do for women and their beauty needs. Its philosophy of understanding from women what they want and crafting products for them is what has made them much-loved by their users. With this film, we hope to get many more people to enjoy their products and share their beauty wishlist. Sideways started partnering with MyGlamm in 2017, right from the product/packaging development stage, and hence it is extremely fulfilling to see this journey to their first TVC release.”