Styched Relaunches Sneaker Brand Flatheads, The Shark Tank Sensation, After Landmark Acquisition Deal


Styched, the leading direct-to-customer (D2C) fashion and lifestyle brand has announced the relaunch of the casual sneaker brand, Flatheads, following a landmark acquisition deal. Pre-orders of Flatheads signature sneakers are scheduled to commence on the 9th of November. Customers can exclusively place their pre-orders through the official Flatheads website.

Styched is excited to reintroduce Flatheads with three distinct collections: Ellipsis – Breathable Sneakers, available in Cobalt, Burgundy, and Graphite; Luft – Lightest Sneaker, offering options in Fern Green, Cocoa Brown, Crimson Red, and Blue Melange; and Linen Sneakers, presenting a stylish array in Blue Navy, Burgundy Red, Olive Black, and Grey Black.

Flatheads’ commitment to expert design and using the right materials sets them apart. Their insoles, midsoles, knitted uppers, and lacing closures are meticulously crafted to provide exceptional comfort throughout the day. The use of optimal materials tailored for the Indian tropical climate ensures that Flatheads sneakers are both durable and comfortable. The designs maintain a minimal, casual chic aesthetic that complements a wide range of fashion styles.

Flatheads’ journey to this relaunch is a story of resilience and determination. Founder Ganesh Balakrishnan faced a critical moment on the sets of ‘Shark Tank India Season 2,’ where Sharks hesitated to join his entrepreneurial journey. Despite the setbacks, Ganesh’s entrepreneurial spirit endured. Following the show, Flatheads experienced an overwhelming outpouring of support from people all across the nation. The brand swiftly garnered success, selling out in India and making inroads in the US and the UAE market before the acquisition.

Durga Dash , COO of Styched, expressed, “ We at Styched are beyond thrilled to reboot and relaunch Flatheads-  most lightweight comfort shoes which makes a chic style statement too.  It’s been a challenging yet exciting journey for Flatheads, bouncing back and learning from the setbacks ; and we are super confident we can write a fresh new chapter for the long term with the trendy Flatheads and the strong loyal support base it has always enjoyed. Flatheads 2.0 begins this DIWALI 2023! “

Mr. Ganesh Balakrishnan, Founder, Flatheads, added, “It is a great feeling of happiness to see brand Flatheads live on with the Styched family. I’m excited for the relaunch and hope to see the nation adopt the new avatar of Flatheads.”

This relaunch signifies a momentous milestone for Styched, which acquired Flatheads in July of this year in an all-equity transaction, marking the company’s inaugural acquisition. Subsequently, Styched expanded its portfolio by acquiring Zymrat, a performance wear brand, in a cash and equity swap deal, along with the addition of the Zymrat team in September 2023.

To watch the Video of Flatheads Relaunch  click here

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