A leading skincare brand, Olay India has signed Tara Sutaria as the face of its premium skincare range across serums and moisturizers such as Luminous, Retinol and Regenerist.
Tara wears multiple hats from acting to singing and dancing and is also known for her natural charm, down-to-earth personality while owning her confident spirit any woman can resonate with.
Young women are fearless and challenge societal norms and are constantly chasing their dreams, making bolder choices, and are pushing boundaries. And, over the past years, Olay has won the hearts of young women through empowering campaigns like #GlowUpNoMatterWhat and #FaceAnything. All of these past campaigns aimed at carrying forward this spirit of womanhood through its new association with the young star.
Rohini Venkateswaran, Vice President, Olay India shares, “Tara Sutaria is a role model for young women across India. Her elegant, bubbly and relatable aura will not only complement the brand’s ethos but also add a unique touch that will drive a long-lasting consumer connect. Olay as a brand has been an enabler of confidence in women and this partnership is a positive step towards this commitment. We look forward to this new chapter with Tara.”
Talking about her partnership with Olay, Tara Sutaria added, “I’ve always thought of Olay as a brand that not only understands a woman’s skin needs but goes beyond by being a friend and confidante. As a young Indian woman, this is something I personally connect with and I am thrilled to be Olay’s new brand ambassador. I feel humbled to be able to take this legacy forward and do my bit to encourage women to be their best selves and feel confident and beautiful in their own skin, always.”
Watch the campaign here.
Olay’s invention dates back to the year 1952 when a South African chemist Graham Wulff made a ‘pink’ Beauty Fluid for his wife and other women who wanted deep hydration without the thick creams of the day.