Tasty Treat Cheers for the Men in Blue
Cricket fans all over the country have waited for four years to cheer for India’s third victory of getting the World Cup back home. As the men in blue are all in action; Tasty Treat, the munching brand by Future Consumer Limitedhas indulged in celebration to keep up the momentum and engage cricket lovers with numerous fun-filled campaigns.The brand has taken a holistic approach to cheer India’s victory through in-store activities in 200 plus Big Bazaar stores, online gamification and an influencer led association with INOX cinemas.
As a brand Tasty Treat has always celebrated India’s love for cricket which is prominently seen through the recently concluded IPL where the brand was the Official Sponsor. Living up to the cricket mania; throughout the World Cup season, Tasty Treat executed cricket kiosks at Big Bazaar stores through which fans could play the game and take home lots of gift hampers. Extending their reach to the game lovers, Tasty Treat created ‘Power Play’ an online game that can be played on your mobile phones or desktops. Through ‘Power Play’ the highest scorer gets a chance to win a full year’s supply of Tasty Treat products.
Link to the game: here
Speaking about the campaign Sadashiv Nayak, CEO – Food Business, Future Group says, “As the entire country is geared up the World Cup Finals, Tasty Treat is set to be a part of this celebration and provide an ideal experience to all the fans.Tasty Treat provides a widest assortment of munching products that is sure to add the entertainment quotient with family and friends.”
Adding to the cricket fever, Tasty Treat is giving few lucky customers a chance to watch the Semi-Finals on the silver screen with popular influencers. The brand has partnered with INOX multiplex and conducted an online contest called #ChataakCricketExpert. Few Lucky winners have got a chance to watch the match with personalities like dance superstar Shantanu Maheshwari in Kolkata, actress Daisy Shah in Mumbai, celebrity Rannvijay Singh in Delhi, and actress Pranitha in Bangalore.As India gears to bat against New Zealand, cricket fans can watch the grilling semi-finales in INOX – Surat with the glamourous Prachi Desai.