Tata Consumer Products strengthens coffee portfolio
The consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, Tata Consumer Products launched Sonnets by Tata Coffee.
With this launch, Tata Consumer’s product entered into the premium coffee segment. The brand targets coffee lovers who are seeking a special coffee experience. Sonnets is sourced from Tata Coffee’s plantations in South India. Tata Coffee’s plantations conform to the highest global standards of sustainability, being Rainforest Alliance, UTZ and Social Accountability certified.
Consumers can shop on www.tatacoffeesonnets.com and can choose their preferred roast type choosing between light, medium or dark roast options. They can also suit their brewing preference and opt for either a filter coffee or a French press grind.
Currently, the brand offers 4 micro-lots in customizations across roast & grind levels and has distinctive aroma and flavor profiles.
- Arabica Giling Basah – a well-rounded cup with the discerning feature of wholesome and creamy mouthfeel with swirls of brightness and bright-sweet finish
- Arabica Anaerobic Milds – a soft, smooth, pleasant and bright cup with a sweet aftertaste
- Arabica Red Honey High Elevation – a bright cup with fair and delicate mouthfeel, lingering notes of orange, lemon, green apple and mandarin with flashes of sweetness and brightness on the finish
- Arabica Red Honey – a pleasant cup with a fair balance of mouthfeel, brightness and complex flavors with a sweet aftertaste.
Puneet Das, President – Packaged Beverages, India & South Asia, Tata Consumer Products Limited said “The Indian consumer is embracing a new wave of coffee. Sonnets by Tata Coffee is our newest premium artisanal coffee offering where we bring some of the best coffee produced in Tata Coffee’s estates to your cup. Our goal is to influence India’s coffee culture by introducing high-quality Arabica coffee beans and make it the go-to choice for the well-traveled global Indian”.
He further added, “Sonnets by Tata Coffee is the result of Tata Coffee’s 150-year-old legacy and unmatched experience that reflects in this launch. We are a conscious brand in the sense that the estates we source from are all Rainforest Alliance certified and follow best-in-class farming practices. Our e-commerce shopping portal for Sonnets gives you all the information on our coffee range, roast levels and various grinds such as Fresh Press and Filter Coffee.”