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Tata Sky launches new campaign Iss khidki ko khol dala toh life Jingalala

Madhushree Chakrabarty February 26, 2021

Tata Sky changes its Brand Purpose to ‘Tata Sky exists to make tomorrow better than today for family and home’ with a new campaign ‘Iss khidki ko khol dala toh life Jingalala’. One of the leading DTH platforms in India, Tata Sky is present in more than 22 million across the country.

“A set of core beliefs have always guided brand Tata Sky,” said Harit Nagpal, MD & CEO, Tata Sky. “Expressing our brand purpose solidifies our intent to continue to add value to people’s lives,” he further added.

“The statement ‘Tata Sky exists to make tomorrow better than today for family and home’ exemplifies the brand’s belief in the emotional power of entertainment which we trust can move, motivate, inspire and help people to enjoy a better life. We believe that this reinforces the brand’s focus in simplifying content access, discovery, and consumption in newer and more delightful ways that lead to betterment in customer’s lives”, explained Anurag Kumar, Chief Communications Officer, Tata Sky.

The word Khidki in the new campaign’s slogan Iss khidki ko khol dala toh life Jingalala, embodies Tata Sky. The ad film of the campaign shows people from almost all parts of the country, enjoying the khidki in their homes.

Talking about the new campaign which has been conceived by Ogilvy India, Anurag Kumar, Chief Communications Officer, Tata Sky further said, “Over the years, the word Jingalala has become synonymous with Tata Sky and the TV viewing experience.  Through our slice-of-life TVC, we capture how the screen powered by Tata Sky can be, as we believe, a positive emotional force, bettering the lives of people, reinforcing our commitment to Jingalala-ness.”

Echoing similar sentiments, Sukesh Nayak, Chief Creative Officer – Ogilvy India, West said, “This campaign is an ode to the magical ‘Khidki’ in our lives that has been entertaining us for all these years. Be it on the walls, tables, or in our hands, these Khidkis powered by Tata Sky, truly make our lives Jingalala.”

Check out the television commercial in various Indian languages:

Hindi Kannada Malayalam Marathi Odia Tamil Telugu Bengali


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