India’s leading content distribution and Pay TV platform, Tata Sky has embraced regional flavours in its new campaign Vera Level communicating with potential customers in Tamil Nadu.
With Vera Level, the brand has stayed true to its brand promise of making tomorrow better than today. The campaign communicates the elevated entertainment options that are offered by a Tata Sky connection, by adopting a narrative that resonates with all strata of the audiences. The campaign highlights the regional family packs that are available along with the one-touch remote for the price-sensitive segment.
The campaign is rooted in local insights and has been conceptualized by Ogilvy India. It seeps into the different channels of sale through a network of BTL initiatives targeted at engaging potential customers to convey the benefits of a Tata Sky connection. The specialized communication plan spread across OOH, print, and TV is designed to resonate with the local audiences across metro and non-metro locations.
Commenting on the launch of the campaign, Anurag Kumar, Chief Communications Officer, Tata Sky said, “Regional audience has a very strong connect with their TV sets and what they watch in it. Keeping this in mind, Tata Sky has always been at the forefront to make the TV viewing experience worthwhile and engaging. Our new campaign for Tamil Nadu beautifully highlights the distinct benefits of a Tata Sky connection and connects with the audiences through their most loved regional catchphrases – ‘Vera Level’ which means taking anything to a superior entertaining level, just like a Tata Sky connection does with its varied offerings and personalised bouquets.”
Tata Sky plans to further serve potential customers across the country with its top-notch offerings and distinctive customer service. It is the leading DTH player in the industry with over 23 million subscribers.
Catch the first glimpse of the Ad campaign here.