Latest News Advertising, Brand, Television, Radio, Digital-Marketing

Type to search


Tata Starbucks virtually replicates its most cherished in-store experience!

MediaInfoline June 10, 2020

With WFH and video calls becoming the new normal, TATA Starbucks, the favourite neighborhood store, has launched seven backdrops to brighten up your virtual meetings. Replicating the in-store ambience through the picturesque backdrops of the store interiors, Starbucks fans can now download the free backdrops and reminisce their favourite moments spent at the store within the comfort of their homes.

Starbucks is known for its unique third place experience where consumers come for the coffee, stay for the warmth and return for human connection. The multifunctional backdrops inspire varied facets of the day and can be used for conference calls with colleagues, hanging out with friends, game nights with family, coffee dates with your loved ones etc.

Commenting on this initiative, Deepa Krishnan, Head of Marketing, Digital, Loyalty and PR at Tata Starbucks, said, “Reinforcing our efforts towards making the Starbucks experience ubiquitous, personalised and engaging, the virtual backdrops will aid in replicating the offline experience online. Our aim is to stay connected with our customers through creative avenues and bring hope, joy and love in their lives to navigate through these unprecedented times.”

Jazz-up your video calls with the fun in-store backgrounds from your favourite Starbucks stores!

Available for free download from 6th June 2020 onwards on all social media handles of Starbucks India (Instagram, Twitter and Facebook)


You Might also Like

Leave a Comment

Your email address will not be published. Required fields are marked *

2 × five =