Tekno Point Multimedia Unveils a New Brand Identity
Tekno Point Multimedia (I) Pvt. Ltd. unveiled its new brandmark. It is intended to more clearly represent the company’s vision, comprehensive offerings, values to customers, and evolving aspirations of bringing the customer’s ideas to life.
After a careful analysis of the company’s former logo created in 2000, Tekno Point leadership realised the need to update and refresh the brand to better align with the company’s current positioning and core competencies.
Tekno Point’s professional profile has evolved a lot over the last 20 years. Pioneers of training and rich content creation using Macromedia Flash in the year 2000, Tekno Point trained over 10,000 working professionals on the Flash platform. It all changed in 2011 when they transitioned from Flash Platform to Adobe Marketing Cloud. Since then, Tekno Point has delivered numerous training across the APAC region, training over 2,000 professionals on enabling them to use Adobe Experience cloud on behalf of Adobe.
The company ventured into Digital Transformation consulting services in 2017 and rapidly evolved from being an enablement partner for Adobe Marketing Cloud to be a reliable Adobe Solution Partner. Tekno Point has worked with some of the industry-leading enterprises across various domains like BFSI, NBFC, Insurance, E-commerce, Technology, FMCG, Government and more helping them transform their customer experience, consolidate digital assets and improve ROI on their tech investments. Having delivered more than 10 massive projects in the last 18 months, Tekno Point won Adobe Emerging Digital Partner of the Year Award in 2019. By March 2020, Tekno Point achieved the coveted status of Specialized Partner for Adobe AEM for the APAC region.
“Our aspirations, vision, and portfolio of services changed drastically in the last few years and this is our attempt to communicate the same with all our customers, prospects, employees, partners and stakeholders,” said Himanshu Mody, Founder & CEO, Tekno Point Multimedia (I) Pvt. Ltd. “We are on the journey to becoming the Most Reliable Adobe Solution Partner and a Digital Transformation catalyst. With our comprehensive set of services, we intend to empower our customers to realize the maximum value of their tech investments, go beyond ROI and experience the magic of customer experience. We bring their ideas to life through our power of coding and help them achieve their vision for the future. The new logo is a mere reflection of our evolved brand personality.”
The visual of the new logo represents a well-blending visual combination of ideas and coding. It symbolises the company’s promise to bring their clients’ ideas to life with their technological expertise.