India’s leading hygiene and wellness brand, Pee Safe has built an online platform named The Pleasure Playbook by Domina. The objective of the platform is to build a safe and exclusive community for women to hold conversations on personal topics such as health, wellness, and sex.
Speaking about this, Vikas Bagaria, Founder & CEO, Pee Safe said, “It is quite surprising to see the lack of awareness and information on a fundamental topic like sex in India. We live in the land of Kamasutra, but even a free discussion on these things is considered a taboo. There is undoubtedly enough curiosity and desire for discussion as evident by the fact that India is the second most populated country in the world. This suppression of information and tagging any talk about the topic of pleasure, intimate hygiene, and health has caused significant damage to the physical and mental wellness of many. Through The Pleasure Playbook by Domina, we aim to build an empathetic environment to discuss, understand and encourage all genders, especially women, to come forward and own their sexuality with complete freedom.”
Adding to this, Srijana Bagaria, Co-Founder & Director, Pee Safe said, “Everyone, especially women, should no longer be prevented from having access to the right information related to sexuality and intimacy. Avoiding a discussion doesn’t curb the need. All human beings crave for it and it is time we understand that it is absolutely normal to discuss the subject without any shame, fear or social judgment. The Pleasure Playbook by Domina will be the beginning towards changing the narrative. Pee Safe has successfully tackled other such taboos related to important subjects such as menstrual and intimate hygiene in the past and now we are going to boldly break the shackles confining discussion of sexual health and wellness among women.”
Pee Safe’s Domina range offers Female Condoms and other products like Handheld Full Body Massager. The Domina range is aimed at enabling women to embrace their sexual preferences and feel confident about them.
