The Sleep Company ropes in Anil Kapoor as its first-ever brand ambassador

The Sleep Company is the pioneer of the sleep-tech movement

The Sleep Company is the pioneer of the sleep-tech movement in the country as well as Asia’s first and only grid-based mattress makers. The brand introduced Bollywood megastar Anil Kapoor as its first-ever, official brand ambassador. 

The brand is focused on elevating the sleep experience of customers across the country. The Direct-2-Customer sleep solutions brand looks to amplify its national presence through a slew of digital campaigns which will be headlined by Mr. India himself. Anil Kapoor has a dynamic personality and his active lifestyle makes him the perfect fit for The Sleep Company, which believes that the start to a healthy lifestyle begins with sound sleep.

Speaking on the association Anil Kapoor, Ace Actor & Brand Ambassador, The Sleep Company, said, “If the last year and a half has taught us anything it’s that we need to take care of our physical and mental wellbeing, with sleep being critical to that self-care. It’s important for me to be able to believe in a brand first, before endorsing it and The Sleep Company is one such brand that I have full confidence in. I am excited to be associated with the brand and as a customer first, I can, without a doubt say that their patented SmartGRID mattress is truly a Eureka moment in sleep and comfort solutions.” 

Commenting on this exciting brand update, Priyanka Salot – Founder, The Sleep Company said, “Having Anil Kapoor on board with The Sleep Company as brand ambassador is an absolute dream. His personality and lifestyle completely resonates with our product and we are thrilled to extend our relationship with him from customer to now, the face of the brand. Our products are targeted towards the conscious buyer, those who do not want to compromise on quality and look for something that adds value to their lives. With this association, we hope to leverage his unique brand of fun, quirk, and class to further amplify The Sleep Company’s unique value proposition and technology.”

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