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The Zoom Studios’ Flick Witnesses An Extraordinary Growth

Shreoshree Chakrabarty April 22, 2021
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The Zoom Studios’ Flick- Stories to tell, a premium short-format content brand has witnessed a milestone of registering a whopping 42 Million+ views and 100 Million+ impressions across The Zoom Studios YouTube channel, Facebook, and Instagram. Flick has produced an exclusive suite of short-format videos, 40 powerful individual stories, capturing a series of universal moments taken out of our lives and portrayed through a heart-warming narrative. Given that Flick was launched during the lockdown last year, it has witnessed unparalleled growth and engagement from its growing viewer base within a short span of time.

Flick stories reflect the essence of life and celebrate its little moments, with a central theme on how individual moments from our lives, if placed in a timeline, is nothing short of a film. With strong narratives and power-packed performances, Flick has been delivering relatable stories which are brought to life and it has featured a talented pool of artists including Vaibhav Tatwawaadi, Priyank Sharma, Pankhuri Awasthy, Benafsha Soonawalla, Ritvik Sahore, Harleen Sethi, Archak Chhabra, Namit Das, Barkha Singh, Karishma Sharma, Shreya Gupto, Shruti Vyas, Mahesh Thakur, Mahesh Thakur and many more.

Jagdish Mulchandani, COO and Executive President, Times Network said“With the pandemic induced lockdown last year, content consumption patterns and preferences evolved significantly. The Zoom Studios, synonymous with real, conversational and engaging content, took a leap forward with Flick during this time, exploring short format entertainment, offering viewers a differentiated yet wholesome content that can be watched in one go. We are really excited and encouraged by the overwhelming response from our viewers and the strong brand resonance and preference, that Flick has achieved in a short span. I am confident that Flick will continue to resonate with our viewers who are looking for short stories that are real and heart-warming.”

Flick has not only gained a loyal millennial fanbase by building a strong connection with young male and female viewers alike but also received appreciation and recognition from the industry. Flick was declared ‘Top 25 content brands & enterprises’ at Inkspell’s Indian Content Leadership Awards 2020 and the Flick titled ‘Tape, A Love Story’ was awarded ‘Content Debut of the year’ title. In the category of Top 10 Digital Brands/Enterprises, the brand also won Gold at the (Drivers of Digital) DOD Awards 2021.

A robust integrated brand campaign #StoriesToTell has also been rolled out across print, digital, OOH and TV platforms.

Have a look at the campaign here.

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