Times Internet Enables HDFC Life To Tap 12 Mn+ Users Within 2 Weeks


Times Internet’s flagship display advertising solution ‘Reach Maximiser’ delivers advertising across all major Times Internet platforms including The Times Of India, Economic Times, MensXP, iDiva and many more, with a potential reach of 200 million users, i.e. one in two Indian internet users. The platform recently enabled HDFC Life to reach over 12 million users in a short span of 2 weeks for its new ‘Sanchay Plus Plan’ campaign.

Deployed on The Times Of India, Economic Times and NBT, the campaign received the highest traction among salaried individuals, with more than 70% of the impressions reached audiences in key cities such as Bengaluru, Pune, Lucknow, Delhi NCR, Hyderabad, Kolkata, Chennai and Ahmedabad, as per the brand’s geo-strategy. This ensured the platform took the advertiser’s message to audiences that mattered. Coupled with device and creative level optimisation, the campaign’s performance offered a fantastic ROI, delivering 2X of the usual ROS performance to HDFC Life.

“HDFC Life worked with the Times Internet on a first-of-its-kind branding campaign. Reaching out to a unique set of users using rich media, we were able to enhance brand recall and get higher traffic and organic searches as part of our full-funnel approach.” Vishal Subharwal, EVP, Ecomm & Digital Marketing, HDFC Life Insurance added.

The campaign’s success was defined by the optimisation facilitated by TIL’s DMP that offers 7000+ audience segments that are targetable across multiple parameters. Plugged into the entire Times Internet network, the DMP, together with Times Internet’s adtech stack enables marketers to closely monitor audiences and creative performances, their exposures, and deploy machine-learning to optimise campaigns at scale to deliver industry-leading ROI.

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