Through a distribution partnership with the world’s largest multicultural broadcaster, Ethnic Channels Group (ECG) Times Network, announces the launch of ET NOW on Bell Fibe TV in Ontario and Québec, expanding its footprint in international markets. The ET NOW signal will be transported within Canada by the global leader in providing broadcast technology solutions, Nextologies.
The matters that affect India’s development and empowers the discerning Indian diasporic viewers to take part in India’s growth story are focussed on ET NOW, with the brand ethos, Rise with India. ET NOW brings curated content such as India Development Debate, Start Up Central, The Money Show, India Tonight and more offering South Asian viewers a wide spectrum of business news with a holistic deliberation on the Indian financial markets, global and local trends impacting the economy.
Commenting on the launch, Jagdish Mulchandani, COO & Executive President, Times Network said, “Enhancing our offerings for South Asian Canadian viewers in alliance with Ethnic Channels Group, we are excited to bring ET NOW to Canada on Fibe TV with Bell, the country’s largest television provider. ET NOW has been a market leader in the business news category for over a decade and I am confident this launch will be an enriching addition to the discerning taste of the Indian diaspora seeking superior coverage on business and financial news.”
Slava Levin, Co-Founder and CEO of ECG stated, “The stock market today is seeing a surge in retail investors in addition to the institutions, and India is a top investment destination for many money managers. ET NOW delivers to Canadian viewers a wealth of domestic and international financial news and provides a business point of view that is not seen on other networks. ET NOW’S content is tailored to viewers seeking English-language business and financial breaking news from India and international markets.”
Levin further stated, “ET NOW is a top-notch channel from Times Network whose credibility in delivering news is unparalleled.”