Shemaroo Entertainment, India’s leading content powerhouse, celebrates the second anniversary of its Marathi movie channel, Shemaroo MarathiBana today. Foraying into the regional broadcasting business with MarathiBana, Shemaroo had strengthened the brand’s entertainment portfolio two years ago. Shemaroo MarathiBana is dedicated to the pride of Maharashtra which is reflected in its relentless commitment and a huge variety of content for the Marathi-language audience in the Free-To-Air broadcasting space.
Launched in 2020, with renowned actor, Swwapnil Joshi as the face of the channel, Shemaroo MarathiBana has become the go-to destination for entertaining Marathi movies. It has a large selection of movies and broadcasts 1 blockbuster movie every Sunday in addition to 1 world television premiere monthly. The channel has stayed committed to entertaining the Marathi audiences and catering to their evolving preferences that are evidenced through the high-quality content offering that also includes devotional content.
Hiren Gada, CEO, Shemaroo Entertainment commented, “We are excited as we celebrate the second anniversary of our channel Shemaroo MarathiBana, today. Even during the testing times of pandemic, we were able to offer fresh content and engage our audiences through a strong line-up of movies. We have some exciting content lined up for this year which is surely going to be loved by our viewers and partners alike.”
Keeping the choice of viewers as the top priority, Shemaroo MarathiBana offers a wide range of content across romance, action, comedy, devotional, and family drama. The Marathi premiere of the blockbuster movie ‘Baahubali’ was yet another feather in its cap which appealed to the existing audience base and attracted new viewers to the channel. Additionally, the channel has always experimented with content to bring the best to its audiences. Some of the super hit movies that were dubbed in Marathi include, Baahubali, Hera Pheri, Bhagam Bhaag among others. Shemaroo MarathiBana also has a special animation slot, ‘Goshtincha Khajana’ that features a content library of short stories not just for the kids but for the entire family.
Sandeep Gupta, COO, Broadcasting business, Shemaroo Entertainment, added, “It’s a joyous moment for all of us at Shemaroo. The success of MarathiBana is a testament to our commitment as an entertainment brand towards the consumers especially with a deeper focus within the region. We take great pride in our partnership with some of the best brands in the country which adds to the creativity in content and strengthens the bond with our audiences. This rare combination of creativity and in-depth understanding of our viewers’ preferences, enables brand connect even in deep pockets of Maharashtra in an effective way. ”
Ever since the channel has been established, it has set new standards in the Marathi entertainment space by providing family-friendly content. Shemaroo MarathiBana became a household name for high-quality Marathi movies within just two years of its inception and has made a substantial contribution to the Marathi Film Industry, enhancing its pride and popularity.
Even during the lockdown, the channel kept viewers engaged and delighted by showcasing movies that were otherwise inaccessible. Shemaroo MarathiBana has helped Marathi-speaking viewers meet their entertainment needs by broadcasting World Television Premieres, Maha Movies, and constantly experimenting with different genres and properties on the channel.