Uber launches ‘Check Your Ride’ campaign to raise awareness
Uber has launched a public awareness campaign, Check Your Ride, to all riders across the six continents where Uber operates.
Every time someone rides with Uber, they will get in-app reminders and a push notification, prompting them to make sure they’re getting into the right car with the right driver by matching the license plate, car make and model, and the driver photo with what’s provided in the app.
In addition to these steps, you can also ask the driver to confirm your name. Your driver sees your name in his app, and your driver’s name is displayed in your app. To safely exchange names, you can ask, “Who are you here to pick up?” The advisory further stresses upon not boarding the vehicle if the information in the app doesn’t match up. The rider is advised to go to a safe place and wait for the right car to arrive, or cancel the ride and report it to support. Uber strongly encourages reporting driver identity fraud for the safety of future riders as well.
Pavan Vaish, Head of Central Operations, Uber – India and South Asia, added, “Our goal is to make checking your ride before you get in the car synonymous with using Uber, every single time. This new notification feature will remind people to complete these three steps every time they get in an Uber. It is another important and visual reminder of the importance we place on safety as well as how technology can make travel safer than ever before.”