Unacademy has released a new film – Unacademy Believe. The film expresses gratitude to its learners, educators and users – who the company terms as its ‘Believers’ as they are the backbone for making the over 5-year-old company India’s largest learning platform.
The film opens with the popular soundtrack ‘Believer’ by Imagine Dragon and showcases a day in the life of a young learner. The film shows the young learner as begins experiencing a larger-than-life projection of everything the Unacademy platform has to offer. From India’s foremost educators to innovative interactive live classes on a wide range of courses. Also, the lessons from stalwarts in the popular ‘Legends on Unacademy’, and much more. As the film weaves through these highlights, it also depicts different milestones in Unacademy’s journey with the message that the driving force behind its success is the overwhelming support of its ‘believers’.
To emphasize the message of gratitude, Unacademy struck off the terms ‘learners’ and ‘educators’, replacing them with the word ‘Believers’, reiterating that the music track chosen for the film was also a special tribute to them.
Some of the data on Unacademy the film reveals include over 49 million learners, 5 million + monthly active users, 50,000 + educators, 150,000 + interactive live classes monthly, over 2 billion minutes of content created every month, and a presence in 10,000 + Indian cities.
Unacademy Believe overwhelmingly received positive reviews and shattered viewership records within hours of its release, garnering over 800K views across social media and digital platforms. Twitter alone accounted for over 580K views in three hours, making this yet another successful marketing initiative for the EdTech major, who has given viewers some of their most memorable marketing films in recent times such as the Sachin Tendulkar tribute video – The Greatest Lesson, Women’s Day – Teach Them Young film, IPL – Cracking the Game film and a series of quirky IPL TVCs, among others.