Viacom18 Consumer Products and Paramount Consumer Products have released a special collection of Garfield merchandise to celebrate the iconic cat’s 45th birthday.

The Iconic Garfield Celebrates 45 Years with a Stylish Merchandise Collection

The iconic Garfield, with his laziness, love for lasagna and coffee, has captured the hearts of fans worldwide for 45 years. Now, in celebration of this incredible milestone, Viacom18 Consumer Products and Paramount Consumer Products have collaborated to bring fans an exclusive range of merchandise that perfectly embodies Garfield’s cool and laid-back personality.

This multi-category Garfield collection includes a wide range of apparel, such as shirts, t-shirts, sweatshirts, and athleisure wear, catering to fans of all ages. With leading retail outlets across India carrying these items, Garfield lovers can now showcase their love for the orange cat in style.

What sets this collection apart is the attention to detail and the effort put into making it truly special. The partnership with renowned brands like Reliance, Azorte, Celio, Bewakoof, Athlizur, and The Souled Store ensures that fans are treated to high-quality products that reflect the essence of the globally recognized Garfield brand. From unique designs to comfortable fabrics, every item in this collection is a testament to Garfield’s enduring popularity.

But the celebration doesn’t stop there. Viacom18 Consumer Products has planned a year-long series of engaging initiatives to elevate the birthday festivities. Roadies Koffeehouz is getting in on the action by offering exclusive discounts on coffee and food, further immersing Garfield fans in the celebration. The partner brands will also play their part in promoting the collection through exclusive branding, promotions, mall and in-store activations. Moreover, MTV India, Voot, and Colors will involve the digital platforms in commemorating this significant anniversary.

Sachin Puntambekar, Business Head, Consumer Products, Viacom18, perfectly sums up the enthusiasm surrounding this exclusive collection, stating, “Garfield is a legendary cartoon—a pop-culture mainstay with a universal connect. We’re delighted to celebrate the iconic orange cat’s 45th anniversary with an exciting multi-category range. We are certain that Garfield fans will love the collection.”

With Garfield merchandise available both online and offline, fans have easy access to these incredible products at an affordable price range. Whether you’re a lifelong fan or new to the Garfield phenomenon, this collection offers something for everyone.

Garfield’s creator, Jim Davis, has truly created a timeless character that has touched the lives of millions around the world. From comic strips to movies, TV shows, stage shows, and merchandise, Garfield’s impact is undeniable. The fact that it continues to thrive after 45 years is a testament to its enduring charm.

In conclusion, the launch of this exclusive Garfield merchandise collection is a cause for celebration not only for fans but for all those who appreciate the power of iconic characters to unite and bring joy. With its wide range of products and the involvement of renowned brands, this collection is a fitting tribute to Garfield’s 45-year journey. Here’s to many more years of laughter, laziness, and lasagna with this beloved orange cat.

VIACOM18 CONSUMER PRODUCTS LAUNCHES AN EXCLUSIVE COLLECTION TO CELEBRATE GARFIELD’S BIRTHDAY

Nickelodeon’s Garfield, the unapologetically cool cat, turns 45

Multi-Category Apparel Merchandise Includes Shirts, T-Shirts, Athleisure, Loungewear and More

Taking the world by storm with his gloriously lazy, coffee- and lasagna-loving ways, Nickelodeon’s Garfield is celebrating his 45-year anniversary! Celebrating the orange cat’s incredible milestone, Viacom18 Consumer Products and Paramount Consumer Products are bringing Garfield-lovers an exciting and exclusive range of merchandise. The new multi-category Garfield collection from Reliance, Azorte, Celio, Bewakoof, Athlizur, and The Souled Store includes shirts, t-shirts, sweatshirts, and athleisure wear, on sale at leading retail outlets across India.

Taking the year-long birthday celebrations up a notch, Viacom18 Consumer Products will further promote the new range through unique and engaging initiatives across the network’s brands. Roadies Koffeehouz joins the celebration with exclusive discounts on coffee and food, and partners including Reliance, Azorte, Celio, Bewakoof, Athlizur, and The Souled Store will promote the merchandise based on the global icon with exclusive branding, promotions, mall and in-store activations. Additionally, MTV India, Voot and Colors will join in celebrating the anniversary across digital platforms.

Speaking on the launch of the exclusive collection, Sachin Puntambekar, Business Head, Consumer Products, Viacom18, said, “Garfield is a legendary cartoon — a pop-culture mainstay with a universal connect. We’re delighted to celebrate the iconic orange cat’s 45th anniversary, with an exciting multi-category range. We are certain that Garfield fans will love the collection.”

Garfield merchandise is currently available at a starting price of INR 299 to 3,999 across online and offline retail outlets including Reliance, Azorte, The Souled Store, Celio, Bewakoof and Athlizur, among others.