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Voltas urges people to be a part of #GenerationRestoration


India’s No. 1 AC brand from the house of Tata’s, Voltas Limited has launched a new digital video commercial (DVC) – #GenerationRestoration. The campaign was introduced on World Environment Day and through the DVC. The brand urges the masses to be conscious of their environmental impact and take corrective action to save our planet.

Through this digital video commercial, Voltas is reinforcing its commitment as a responsible and environmentally conscious brand that is encouraging society to preserve nature for generations to come. Known for its energy-efficient products & solutions, Voltas has received the Ministry of Power’s ‘National Energy Conservation Award’ in 2013, 2015, 2018 and 2020.

The campaign was launched by Voltas and Ogilvy and was inspired by the harmony that exists between man and nature. The video throws light on how ‘#StarGazing’ becomes just ‘#Gazing’ in the absence of stars due to pollution. How ‘#BirdWatching’ becomes ‘#Watching’ as birds get endangered, ‘#LakeView’ becomes ‘#View’ due to the water bodies being dried up and ‘#UrbanGreenary becomes merely #Urban in the near future. The video ends with a message urging society to do everything in its power to keep nature from fading away by being a part of #GenerationRestoration and opting for energy-efficient products for a greener tomorrow.

Commenting on the campaign, Deba Ghoshal, Vice President and Head of Marketing, Voltas said “We will, we are, and we have been committed to the environment for many decades. This film simply resonates our commitment, and takes us to the next phase of restoration.”

Ritu Sharda, Chief Creative Officer (CCO), Ogilvy, said “Little by little, like the retreating glaciers, nature has been fading from our lives. The change has been gradual, but it’s never been more stark It’s up to this generation to take a stand, to help restore the balance. It’s probably the most important change that we can affect, here and now, with lasting implications. For years now, Voltas has been leading the charge through its eco-friendly processes and energy-efficient products. We are proud to partner them in spreading their message of creating a sustainable future.”

You can watch the video here.


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