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Walkaroo launches E-Commerce Website for Indian Youth


Walkaroo, an Indian footwear brand for the youth has launched a mobile-first e-commerce platform as a part of its digital transformation mission. The mission aims at making the in-store and online shopping experience more convenient, simpler, and faster for the youth. With this e-commerce platform, the company is set to further establish a strong foundation to provide an unmatched online shopping experience and excellent Omni-customer service. Additionally, the platform will also be providing youth an opportunity to access their wide range of products that serve their entire family members.

Commenting on the launch, Mr. VKC Noushad, MD, Walkaroo International said, “With over 12 crore pairs sold in the last year and considering the fact that 65% of the retailer’s online traffic in India is via smartphones, the launch of mobile-first e-commerce platform is a natural step towards our mission to provide multiple access points for customers. As Walkaroo business grows – especially being a preferred choice of footwear brand for the youth – Walkaroo will be focusing on bringing affordable products that the customers trust – both online and in-store.”

Commenting on the brand’s commitment towards customer experience, Mr. Rajesh Kurian, Director, Walkaroo International added, “This is a very exciting time at Walkaroo, as we invest in the business, accelerate our digital transformation efforts and make the shopping experience easy and simple for the youngsters of our country. In these busy and challenging times, we know they (customers) want choice and convenience more than ever. With our focused digital innovations in the pipeline, we anticipate that Walkaroo as an Indian brand will further strengthen its leadership in the country’s overall footwear segment.”

The brand is based on some basic values including democratizing fashion, the spirit of maximization, partnering progress, transparency, and honesty. The brand’s motivation is to inspire the country to fall in love with walking and that’s why it’s – WALK KARO!


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