WATConsult, India’s leading digital media agency from the Dentsu Aegis Network, has recently launched their go to market e-commerce solution – eCommencify.
The agency has decided to enter this space after indulging in a thorough research on the current e-commerce market. The e-commerce market in India is expected to quadruple to $60-70 Billion over the next 5 years, driven by faster growth in goods than services.
This growth combined with an increase in the number of internet users & smartphone penetration will result in brands having to jump onto the e-commerce bandwagon. The decreasing costs of connectivity & growing reach into the remotest areas will further make e-commerce the need of the hour; making eCommencify the brand’s answer to all their online needs.
eCommencify combines the brand expertise and capabilities which is built offline with the online ecommerce ecosystem. The solution brings perfect synergy to the brand and its business strategy by combining all expertise & capabilities namely: Data Analytics & Research, Digital Marketing, Design, Market Place Sales, Technology, Warehousing & Fulfilment, Production & Post production and Customer Support.
Ecommencify has in-house capabilities and expertise along with strategic e-commerce partnerships with major Ecommerce entities in India.
Elaborating on the solution, Rajiv Dingra, CEO, WATConsult says, “It gives me immense pleasure to announce the launch of eCommencify. This solution aims to help brands setup, scale and manage their eCommerce channel across owned & third party eCommerce. ”
The agency launched a teaser to the eCommencify solution at AdTech 2016 in Delhi, you can watch the full video here.
