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Brand launches another online platform Wz Prime


OYO’s launched a new online platform named Wz Prime to help out the wedding banquets across India recover their business. Post-lockdown, people are shifting towards digital platforms for their wedding preparations. Therefore, to help recover the banquet industry came up with this new platform that will enable banquets and venue owners to grow their businesses across the country.

Currently, Wz Prime platform can be accessed by the venue owners across 20+ Tier II and III cities that include Visakhapatnam, Ludhiana, Amritsar, Varanasi, Jodhpur, Guwahati, Gwalior, Rajkot, Coimbatore, etc.

To make the platform easier to access, has built a mobile-friendly Banquet Management System (BMS) for Wz Prime venue partners. This will enable the venue owners to access the banquet-related data like booking-related information, customer inquiries, event calendar straight on their mobile handset. There is no requirement to install any app or special software on their phones.

Sharing his thoughts on the launch of Wz Prime, Sandeep Lodha, CEO, OYO’s said, “Although the previous year has been a challenging one for the wedding industry, we are seeing steady recovery since November-December 2020. As the country’s largest technology-led wedding company, we are confident that technology was the only way forward to emerge resurgent from the effects of the pandemic. With Wz Prime, we will now enable venue owners, especially independent and local banquet owners a chance to increase visibility for their venues, as well as access higher demand through relevant leads through our platform and Wz Prime’s technology. This tech solution will open doors to small businesses to optimize genuine queries related to venues and maximize revenues during such challenging times. With Wz Prime, local venue owners will benefit from the visibility and higher lead conversions, thereby, helping the industry recover at a faster pace and adopt digital transformation for the years to come. I am also happy to share that within a short span of going live, venue owners across 9+ cities have been quick to embrace the product and witnessing successful lead conversions from the channel.”


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