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Whirlpool launches its new AI-Powered Bottom Mount Refrigerator

Madhushree Chakrabarty April 26, 2021
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Whirlpool of India has launched its new television commercial for the new range of AI-Powered Bottom Mount Refrigerator featuring Kriti Sanon and veteran actor Tinu Anand. The new refrigerator senses changes in weather, load, and usage patterns and adapts the cooling accordingly.

The ad film showcases the role of the caregivers in our daily life who do not try to change their loved ones but adapting to who they are. The ad captures the similar and beautiful relationship between Kriti and her Daadu. It shows how she adapts to the habits and quirks of Daadu, through her little acts of care.

The film will be rolled out across television, OTT (Hotstar), and social media platforms. Commenting on the same, K.G. Singh, VP Marketing, Whirlpool of India said, “At Whirlpool, we follow the philosophy of Everyday Care and believe that when you truly care for your loved ones, your partner, family, or your close friends, you accept them as they are with their habits, their points of view and their quirks all that make them who they are. Delivering such extraordinary care requires something extraordinary like the AI technology in the new Bottom Mount refrigerator that automatically senses and adapts to your changing needs. “

The TVC has been directed and executed by the Lowe Lintas group. Naveen Gaur, Deputy Chief Executive Officer, Lowe Lintas, said, “Everyday Care is at the heart of Whirlpool’s brand philosophy. The challenge for us was to interpret this philosophy for the Indian consumer and balance the tech & life narrative. We felt that it takes extraordinary to deliver care day after day, both from the caregiver and the product.  This was the start point of our campaign and the film for the most advanced Bottom Mount range of refrigerators from the brand.  The extraordinary care is depicted through a heartwarming relationship between Kriti and her Daadu, how she cares and adapts to his needs. The refrigerator’s Adaptive Intelligence acts a perfect foil to her in adapting intuitively to her changing needs.”

Watch the ad film here.

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