Whoppl collaborates with Livspace for an influencer marketing campaign
Livspace has collaborated with Whoppl for an influencer marketing campaign for the former’s newly launched three experience centers. The campaign aimed at inviting homeowners to take a visit to these centers to get inspired and informed before designing their home interiors.
As per the recommendation of Whoppl, Livspace has collaborated with various home interior influencers who are recently married or having a family to other influencers who are into home improvements/ home décor. Each of the influencers needed to set up a particular part of their house as per their own personal needs. The contents of these influencers reflected the exact picture of how a customer will witness when they visit the ECs. And, the influencers have surprisingly done so well by capturing all parts of the EC by giving their followers a virtual tour of the ECs. Some of the influencers who were associated with the campaign are Kautuka, Pramila, Naved Qureshi, Priyadarshini Vijayakumar, Swetha Renukumar, Subhiksha Venkat, Shilpi, Sharmila, Vivek Jadoo, Vaishnavi, Simran Jain, Afsha Galar, and Diksha Vohra.
Kartikeya Bhandari, CMO, Livspace, said “Designing interiors is a big decision for most as it involves an investment of time, money, and emotions. And usually, homeowners don’t know where to start. With this campaign, we wanted to invite anyone thinking of interiors to come to Livspace Experience Centres to get inspired and get trusted information from experts. Whoppl has been a strong partner in making this campaign a success. The collaboration has helped Livspace reach a wider audience through brand-compatible influencers.”
Ramya Ramachandran, Founder & CEO, Whoppl, said “With the ongoing pandemic, it has become the need of the hour for people to experience living spaces with an extra zest; considering how we have all spent significant time in our home spaces, we have realized a different kind of utilitarian importance with respect to them. Through the campaign, we got suitable influencer systems to craft relatable content spaces to represent the brand objectives effectively.”