Wipro Consumer Care enters Hair oil segment with Chandrika
Wipro Consumer Care and Lighting, a leading FMCG major has entered the hair oil category with the launch of Chandrika Ayurvedic Hair Oil in Kerala market. “Chandrika” is synonymous with Ayurvedic soap and has history of more than 75 years.
Chandrika Ayurvedic Hair Oil comes with a unique formulation of 15 potent Ayurvedic herbs that help in reduced hair fall and stronger hair coupled with enhanced fragrance and provides nourishment for hair. It is available in 95 ml & 300 ml units and priced at Rs 75 & 210 respectively.
Chandrika Ayurvedic Hair Oil is made through an ancient authentic Ayurvedic Kaachiya Enna process where the Ayurvedic herbs are slow cooked in pure coconut oil to extract the maximum goodness from each herb. The Hair Oil contains ingredients such as amla, hibiscus, bhringaraja, aloe vera, vettiver, neeli, fenugreek, rosemary oil, curry leaves, brahmi, heena, haritaki, jatamansi, manjishta, nirgundi, which are processed in coconut oil.
Commenting on the launch, Mr. Anil Chugh, Chief Executive at Wipro Consumer Care, said “With this launch, Wipro Consumer Care enters the hair oil segment. For several decades now, Chandrika is a trusted Ayurveda soap brand. It is also one of the few handmade soap brands in the country, today. We have packed the goodness of Ayurveda and kaachiya enna process in Chandrika Ayurvedic Hair Oil.”
For more than 75 years, Chandrika has been the beauty secret of millions of women and the brand has delivered on the promise through superior product offerings with trusted natural ingredients. Chandrika is now among the leading brands in Wipro Consumer Care and Lighting portfolio. In the last few years, Chandrika has grown to become the leader in the Natural Soap space in Kerala. Over the years, the brand has grown from a single soap brand to soap variants, facewash, and Handwash .