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Nestlé Milkybar’s innovative augmented reality campaign

Madhushree Chakrabarty April 15, 2021
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Nestlé Milkybar has launched one of a kind innovative Augmented Reality based campaign. Wonders of Ocean campaign will has been launched across millions of Nestlé Milkybar packs in April. The campaign is based on the company’s partnership with mother to encourage their children to learn science and nuture through Milkybar’s yummy and creamy product offerings.

The campaign is activated on Nestlé Milkybar and Milkybar Moosha packs this April. The pack when scanned through their parent’s mobile, children can get an immersive tour of an aquarium experience. Evryday they will get to meet new aquatic creatures and learn about them.

Speaking on the launch of the campaign, Mr. Nikhil Chand, Director, Foods and Chocolate & Confectionery, Nestlé India, said, “Nestlé Milkybar, with its range of Yummy, creamy treats with the goodness of Milk 1st recipe, has always been a partner to mothers in their journey to impart learning through playful fun while enjoying a good for you delicious treat. The Wonders of Ocean campaign is an effort to help mothers and kids have virtual experience of visiting an aquarium at their homes as going out and having a great time with family is difficult in the current times. What makes this campaign unique is the usage of Immersive Augmented Reality technology aimed at making the child’s experience more exciting and engaging and to act as a trigger for their imagination to learn about science and nature in a fun and playful manner. We are confident that children across India will enjoy and learn from this virtual experience this summer.”

 

The Wonders of Ocean packs will be available across select Milkybar and Milkybar Moosha packs across retail stores in April. It was first started as Galak in continental Europe and Latin America. Since Milkybar does not contain cocoa butter it is not labelled as chocolate in Australia and newzealand.

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