World renowned Japanese Beauty Brand DHC enters India
One of the world’s top health and beauty brands, DHC is known to define the future of skincare with the amalgamation of timeless Japanese beauty rituals and modern-day innovations that make inroads into the burgeoning Indian beauty market.
The brand will be launching its hero products namely DHC Deep Cleansing Oil (1 sold every 10 seconds) and DHC Face Wash Powder (4.8 stars customer rating worldwide), introducing to Indian consumers the age-old Japanese ritual of ‘Double Cleansing’. Other pertinent products include DHC Lip Cream – Lip balm, DHC Suncut Q10 EX Gel – Sunscreen, and DHC Acne Control Series.
On the launch of the company in India, Fumi Manabe, Senior Manager Overseas Retail, DHC, shared her views, “The beauty and cosmetics market in India has grown exponentially. We are elated to have DHC as part of this exciting growth journey and bring to India our timeless tradition & ritual of Double Cleanse & Double Moisturize. The youth is aware and thinking more seriously about skincare and acne care which are areas of DHC’s strength and expertise. Staying true to our brand’s philosophy, we’re looking forward to providing value to these consumers and also assisting them in their skincare journey so they understand there is beauty in imperfection. We want people to feel beautiful just the way they are in their own skin.”
DHC was founded in the 1970s by Yoshiaki Yoshida’s quest for harnessing the power and skin-nourishing benefits of olive oil. DHC’s first-ever product is Virgin Olive Oil. What followed was an array of superior beauty and skincare products, heralding it as a coveted brand with over $1 billion sales worldwide and becoming Japan’s #1 skincare company. The company is present in 34 countries, maintaining a massive cult following and reaching new customers every day. For over 40 years, it has fused the latest science with traditional botanicals in a quest to revolutionize modern skincare.