Worldline in India gets into Direct Acquiring to expand its In-store payments business


Worldline, a global leader in payment services, announced its entry into Direct Acquiring business to expand its In-store Payments business in India.

To complement its In-store business, Worldline is also launching a smart business application – BOSS – Business Ka One Stop Shop for Android POS as a part of Direct Acquiring business entry strategy. The new application will empower merchants with beyond payment features to grow their profits and grow their business.

Ramesh Narasimhan, Chief Executive Officer – India, Worldline, commented, “Life as a business owner can get very hectic. They often have to manage all parts of the business – from people, to procurement, inventory management, billing, payments and more importantly customers – all in a single day. As a preferred paytech partner to merchants over the years, we have gained the experience to understand all these challenges.

The launch of BOSS application which will be available on our smart Android PoS terminals, is an answer to all these problems. Now merchants can concentrate on growing their profits by managing every aspect related to their business from a single application. Some of the key segments that we will be pursuing are Groceries, Supermarkets, Electronics, Mobile, White goods, Bakery, Quick Service Restaurants, Departmental Stores, Stationery and Pharmacies. There are fresh opportunities emerging in the offline space as new merchants in smaller towns and cities seeks digital payment capabilities.”

The BOSS application will offer dual advantage to the merchants with multiple features that will be embedded in the smart Android PoS terminals. The launch of BOSS application is under the Buland Bharat initiative of Worldline to enable merchants embrace the Digital India initiative by the Government of India.

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