Xiaomi India, country’s leading smartphone and smart TV brand, today announced Bollywood star and fitness enthusiast Disha Patani as the brand ambassador for its range of audio and mobile accessories. The upcoming launch of the Redmi Buds 4 Active marks the first campaign as part of her association with Xiaomi India, which has become India’s preferred choice for innovative tech products at honest pricing.
With her stylish, trendy, and active personality, Disha Patani has become an icon among the youth, making her an apt endorser of the brand. The actor will be seen performing audacious stunts in the new campaign for the Redmi Buds 4 Active, the ultimate wireless earphones offering exceptional audio immersion.
Extending a warm welcome to Disha Patani into the Xiaomi family, Anuj Sharma, Chief Marketing Officer at Xiaomi India said, “Disha Patani’s dynamic and energetic personality aligns perfectly with the essence of Redmi audio and mobile accessories, as reflected in our tagline, ‘Rise. Never Fall. We are confident that our collaboration with Disha will elevate our brand ethos and further establish strong connections with our customers.”
Commenting on the association, Disha Patani said, “It’s a pleasure to be associated with the Xiaomi family. I look forward to being a part of this journey and contributing to the growth of Xiaomi India. Together, we will inspire and empower users to embrace the spirit of never giving up, just like the Redmi Buds 4 Active.”
Xiaomi India is taking noteworthy steps to elevate customer experiences by offering products that fulfil their needs. The brand’s dedication to delivering best in class technology and exceptional specifications at affordable prices remains unwavering, ensuring accessibility to technology for all.