XYXX onboards KL Rahul as Investor and First-Ever Brand Ambassador

XYXX onboards KL Rahul as Investor and First-Ever Brand Ambassador

XYXX, a premium men’s innerwear and comfort wear label, has roped in Indian Cricket extraordinaire, KL Rahul as their first-ever ambassador for the innerwear and loungewear category.

This association between the top cricketer and the brand would firmly establish XYXX as a fan favourite in the market and create a pathway for customer acquisition. 

XYXX marks a new chapter in their journey as they focus on further strengthening their online presence and robust geographical expansion in previously untapped markets with KL Rahul as the face of their marquee categories – inner Wear and Lounge Wear.

In June 2021, XYXX had raised INR 30 Crore in Series-A funding from Sauce.vc, DSG Consumer Partners and Synergy Capital Partners. This April, KL Rahul joins the ranks as an investor in XYXX for an undisclosed amount.

Led by Yogesh Kabra, XYXX is a hip, millennial-first men’s lifestyle label to watch out for. Since its inception, XYXX has strived to create products that challenge the status quo in the innerwear segment, keeping innovation, craftsmanship, comfort and customer experience as true north. The extensive product offering, driven by innovation, spanning innerwear, loungewear and athleisure, caters to the young, discerning Indian man, and gives him premium and differentiated product lines that stand apart in the highly saturated marketplace. As a truly Made In India and Made For India brand, XYXX’s products take a highly localized approach, ensuring all products are suited for the local climate, breathable, made for movement and easy to care for.

On this latest milestone, Yogesh Kabra, Founder- XYXX says, “KL Rahul is an Indian cricket sensation, who has always let his hard work and achievements do the talking. He exemplifies the brand belief of trusting your instinct. In addition to being a world-class sportsman, KL Rahul is also the perfect embodiment of the young, discerning Indian man, who keeps it real, both on and off the pitch. We could not have found a more ideal person as our first-ever brand ambassador. We found synergy with KL Rahul from the minute we met and we are stoked to be joining forces with him to challenge the status quo, tell our own unique story and to continue to be the brand that pushes the envelope within the Indian innerwear segment and beyond.

Commenting on the partnership, Indian Cricketer, KL Rahul says,I have been wearing XYXX for a while now and have closely followed their growth over the past couple of years. I am excited to be a part of their journey as they continue to scale new heights. XYXX’s attention to detail, their ideology and ethos, all backed by innovation that shows in their exceptional product range – all speaks for itself and has been nothing short of extraordinary. This is reflected in their tremendous growth trajectory, their rapid expansion across  geographies as well as their fast-growing, loyal customer base. XYXX’s commitment to craftsmanship in delivering a superior innerwear experience for the modern Indian man is something I personally resonate with and it also aligns with my lifestyle. I see great potential in the team at XYXX and I am confident, in time, XYXX will be a frontrunner as one of the most-loved men’s lifestyle brands of our time!

XYXX’s omnichannel approach has been pivotal to their success across Tier 1, 2 and 3 markets, resulting in an explosive year-on-year growth of 100% since the previous financial year. Currently in a high-growth stage in its journey, XYXX is on its way to scaling up its physical presence to 19000 touchpoints by September 2022. In addition to this, XYXX also retails on 14 key digital marketplaces such as Amazon, Myntra, Ajio, amongst others as well as their own website : xyxxcrew.com.




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