India’s leading integrated healthcare company, Practo has unveiled Rahul Dravid as its first brand ambassador. The brand has also launched a campaign You are in safe hands marking its foray into secondary care services.
The celebrated cricketer in the ‘You are in safe hands’ campaign, talks about the safe secondary care procedures under Practo Care Surgeries (PCS) in the hands of its team of experts.
Commenting on the announcement, cricketer Rahul Dravid says, “Practo has reimagined modern healthcare in India with its comprehensive digital services and integrated offline experience with Practo Care, helping us with our secondary healthcare needs. The company has earned a name for itself as a leader in delivering patient-focused care – anytime, anywhere – and I’m glad to be associated with them.”
Given the lack of adequate support patients may get in terms of access to expert surgeons, the right information, financial help and post-surgical support, seamless delivery of secondary care can be challenging. Practo has attempted to find a solution to these with Practo Care Surgeries.
Speaking on the launch, Srikanth Pinninti, Executive Vice President – Marketing, Practo, says, “Dravid embodies Practo’s spirit of always being dependable and trustworthy. Built on this understanding, our association with him is a step towards improving awareness – and thereby access – to quality secondary healthcare. Given the superior surgical support that sportspeople routinely need, this endorsement conveys that the same is available to anyone today with Practo Care Surgeries.”
The ad film is directed by Shlok Sharma of Absolute Productions and conceptualized by Spring Marketing Capital. It demonstrates that Rahul Dravid’s values as a dependable sportsperson with a great command over his craft align with Practo’s vision of building access to quality healthcare on the back of the trust and expertise it has built over years.
“Surgeries are considered a stressor for most patients, even though they can offer a lot of relief” says Arun Iyer, Founder and Creative Partner, Spring Marketing Capital. “Practo Care Surgeries combines easy access with medical expertise and state-of-the-art technology to offer patients an end-to-end experience,” he adds.