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YouNeedCharacter launches CricketPang TV channel on JIO

Madhushree Chakrabarty March 18, 2021

You Need Character Co., Ltd. announces the launch of the CricketPang TV channel opened on JIO TV. JIO TV is the OTT service by JIO which has 400 million subscribers.

The CricketPang animation will be aired on the CricketPang TV channel on JIO TV will be available for JIO subscribers only. The launch is expected to drive brand awareness. The channel is currently having videos in the English language only, but there is an announcement made that the channel will also be having videos in Hindi and Tamil languages as well.

Minsu Song, the CEO of YouNeedCharacter said, “With the opening of the exclusive CricketPang TV channel on JIO TV, we are pleased to service our work with other world-renowned channels that are being serviced on JIO TV.

We expect that it will increase the awareness of the CricketPang brand. Also, due to the pandemic, family members are staying home and it has created an ideal time for the CricketPang animation to open.

In addition to JIO TV, other projects in India have shown results as well. Recently, the CricketPang brand has signed with Indian Cricketer Ajinkya Rahane – the vice-captain of the Indian-test team, which has created a buzz. Also, the ‘CricketPang Kindergarten APP’ has over 100,000 downloads, and ‘CricketPang TV’ the official youtube channel for CricketPang has over 20,000 subscribers, with views exceeding 4 million. CEO Minsu Song said, “We plan to establish the value as a brand in a short period of time by entering various businesses and using marketing tactics such as airing on different OTT channels, celebrity marketing, educational apps, YouTube services, publishing, and licensing.”

The animation is expected to be loved and liked by the JIO users.

Animation and character production company, YouNeedCharacter was found by CEO Minsu Song in the year 2017. Minsu holds a wide experience working for companies like Iconix and Samsung.


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