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YuppTV ventures into fitness and wellbeing

MediaInfoline March 7, 2018
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YuppTV, the world’s leading OTT player for South-Asian content announced its plans of venturing into fitness and wellness space. The OTT leader will be partnering with Brilliant Living TV to spread the wave of fitness and wellbeing to millions of Indians living outside the country. Brilliant Wellness is India’s Largest content provider in the Fitness /Wellness genre.

The brand’s foray into fitness space with BLT will allow YuppTV viewers and fitness enthusiasts to get up close and personal with the celebrity fitness trainers and gain significant insights on fitness and nutrition. Coaching people to best achieve their fitness and wellbeing goals at any convenient time and place, these fitness trainers hail from diverse fields of Yoga, Meditation, Fitness, and Nutrition, and have, in the past, coached Bollywood celebrities like Katrina Kaif, Kareena Kapoor, Aamir Khan, and the likes.

Commenting on the latest endeavour, Uday Reddy, Founder and CEO of YuppTV said, “The sedentary lifestyles we have come to live these days are posing serious health hazards. People stand at the risk of being obese, suffer from fatigue, stress-related health disorders and others. To the same end, we decided to make fitness and wellness content available on our network channels, providing our users with an easy access to world-class health and fitness related content. We are further glad to partner with Brilliant Living TV and together provide high quality content to our viewers.”

On their association, Adarsh Gupta, CEO, BLT, said “It has been our constant endeavour to bring everyday users closer to the best fitness and well-being practices that they can follow. To the same effect, we are glad to partner with YuppTV and make our stellar collection of fitness and nutrition coaching content available to YuppTV’s burgeoning global users. With the association, we intend to encourage users to practice healthy living, right in the comforts or their homes and hope that users will respond warmly to the latest offering.”

With this partnership, Users will be able to access high-quality fitness, nutrition, and well-being content right at the comforts of their homes on YuppTV’s TBO, KBO, BBO, MBO Channels. YuppTV will now have something to offer to all the fitness enthusiasts, right from yoga, calisthenics, weight-training, meditation, nutrition, and more.

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